SBE Meeting Announcement
Special Event – under the tent!
BBQ in Riverview!
We have plenty of room and plenty of food!
All free to chapter members!
8 FM stations and 5 TV stations
Thursday, May 8, at American Tower
Presentation from NAB: TV Ratings Technologies
Plus other updates from NAB
13623 Rhodine Rd, Riverview FL 33569
Click HERE for map to entrance, then dirt road to tower site.
11:30 AM Luncheon, 12:00 PM Meeting
Please RSVP to rsvp@sbe39.com for lunch… and a free transmitter (just kidding).
Presentation description from NAB:
How does the peoplemeter work? Exactly what data is hidden in almost all television and radio programming? What does cable/satellite set top box data tell you and what does it not tell you? Why is getting the viewer/listener data so expensive? If the data collection front end of a ratings system isn’t done right, then the subsequent processing means nothing. There are limitations and tradeoffs to each method of audience measurement and this presentation gives a summary of them, plus a quick history of how it all evolved.
Plus other updates from NAB